The business stories that matter, by Fortune's Colin Barr
Type Size  -  +
November 30, 2007, 10:50 am

Zander’s going-away party at Motorola

Motorola (MOT) shares rose early Friday on news that CEO Ed Zander is finally on his way out. His departure follows a year of management shakeups and hefty losses in the company’s once-hot handset business, which has foundered since the Razr craze lost its edge last year. Investors including Carl Icahn have been calling for Zander’s head throughout 2007, as Motorola stock lost more than 20% of its value amid market share losses to rival Nokia (NOK).

Joan Lappin, an investor at Gramercy Capital and a Zander critic who sold her Motorola shares last year, told Fortune earlier this month that she knew Zander had lost his grip in January, when he rode into a press briefing at a tech conference on a yellow bicycle. Seeing Zander lead a once-strong company into the wilderness, she said, made her feel “sick in the heart.”

As happy as some people are to see Zander leave, Motorola stock gave up much of its early gains and was up just 1% heading toward midday. Citi analyst Jim Suva notes that while Motorola didn’t comment on how its fourth quarter is going, he finds himself wondering “if today’s announcement signals yet another disappointment for the handset segment and more meaningful changes that have to occur.”

That said, the official word from Motorola isn’t that Zander is leaving because of investor discontent. No sir. He’s just eager to get on with the rest of his life. “Next year marks my 40th year in the technology industry,” he said in Motorola’s press release. “This is the right time for me to move on to the next phase in my life and spend more time with my family.”

Replacing Zander as CEO will be Motorola’s president and operating chief, Greg Brown. He took those roles this past spring after the depth of Motorola’s handset swoon became evident. Fortune’s Adam Lashinsky notes that Greg Brown is the younger brother of Dick Brown, who was CEO at Cable & Wireless in the U.K. before he landed in 1999 at EDS (EDS). 

Dick Brown was profiled by Carol Loomis in Fortune back in February 2003, after his turnaround plan at the outsourcing firm unraveled under the weight of a massive earnings shortfall. Dick Brown would leave EDS the next month, but in the meantime the problems gave him ample opportunity to pursue what he called “coaching moments” with other staffers. It’s a good bet his younger brother will be having a few of those at Motorola in coming months, too.

I recall a comment Mr. Zander made following the launch of the iPod Nano, saying he couldn’t possibly understand why someone would want 1,000 songs in their pocket. For a technology leader he was breathtakingly out of touch with the market.

Posted By Ed K, Tokyo, Japan : December 1, 2007 1:20 am

I find it odd that people lauded Zander when he arrived and merely rode the coattails of the Razr which was already in the works before he came. When the razr rose, the media treated zander like a rock star even though he had nothing to do with it, after it peaked, now he is no longer a “genius” - the blow will be cushioned by a mammoth reward for failure payout - the trick is not doing well its landing a job like that where you win no matter how bad the results are! Great job Board of Directors!

Posted By Jim, Hickory, NC : November 30, 2007 8:57 pm

Many people within Motorola will say that Ed Zander really didn’t do anything except ride the success of the RAZR product while behind the scenes no followup product was to follow.This is why the EX-president of Mobile Devices sector ran to Dell before he was fired for his failure to increase market share by flooding the market in Asia with low cost RAZR phones.One thing is for sure,Motorola will make the same mistakes again since they never learn from their past.

Posted By George,Austin Texas : November 30, 2007 12:36 pm

Finally. It’s about time. It was painfully evident that Zander lacked the creativity and the ability to market.

internationalstrategy.org

Posted By Sault Ste. Marie, MI : November 30, 2007 9:45 am
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
Colin Barr covers business and finance for Fortune.com. Previously he was an editor at TheStreet.com and author of the weekly Five Dumbest Things on Wall Street column, and an editor at Dow Jones Newswires.
Subscribe to Daily Briefing: RSS feed | email newsletter
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer